Week 1 Report

What Was Done

  1. Three new articles on biometric requirements and migration registration for foreign visitors were published.
  2. Data in the sections on entry into and stay in Russia for foreign nationals was updated and verified.
  3. Some responses to frequently asked questions were automated using the @visitrfbot chatbot.
  4. Integration with the main government services portals was implemented to improve interaction.
  5. The site’s internal structure was improved for faster navigation and information search.
  6. An audit of the existing content was conducted to identify and correct outdated information.
  7. Our presence on social media was increased, thereby improving consultation support.

Metrics Snapshot

  • Number of unique visitors per week: 15,000.
  • Average time spent on the site: 4 minutes.
  • Main traffic sources: search engines (65%), social media (20%), direct visits (15%).

Plan for Week 2

  1. Continue publishing useful materials related to the new migration rules.
  2. Launch a campaign to increase awareness of @visitrfbot on social media.
  3. Develop a training module for @visitrf contact center employees.
  4. Conduct SEO optimization of articles to increase visibility in search engines.
  5. Launch an electronic newsletter with the latest news and legislative changes for subscribers.
  6. Continue integrating the chatbot with other messengers, including WhatsApp support.
  7. Translate the most important materials into English and Chinese to expand the audience.